Una marca connecta amb els seus consumidors quan va més enllà d’allò comercial i arriba al terreny de les emocions. Llavors es converteix en una marca de valors.
Rosa dels Vents n’és un clar exemple, i així es va demostrar amb l’acció que vam crear a La Perruquera arran de la crisi del Coronavirus: Colònies a Casa. Amb aquestes la marca posava per davant de tot el lleure dels nens i nenes en la situació de confinament, oferint una programació gratuïta setmanal d’activitats dirigides pels propis monitors en directe a les xarxes socials.
L’acció va tenir molt bona acollida i ressò als mitjans, a més d’un increment de seguidors a les seves xarxes socials. Fins i tot se’n va fer una segona edició!
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