Lloret Turisme duu a terme cada estiu una campanya adreçada a residents i turistes per fomentar la convivència al municipi. Aquest 2020, arrel de l’emergència sanitària de la COVID-19, es va decidir crear una campanya gràfica amb un to distès, per convidar a seguir les mesures de seguretat.
Ens torbàvem en plena pandèmia i Lloret de Mar va ser una de les ciutats turístiques pioneres a combatre la COVID-19. Això va fer que l’emergència del timming de la campanya fos tot un repte: 2 setmanes per tenir la proposta i tot el disseny.
La inspiració de la campanya prové de l’eslògan que utilitza Lloret: “Be a Lloretenc”. Aquest “Be” ens va portar a la frase cèlebre “Don’t worry, be happy”, a la que li vam donar la volta.
El missatge és clar: vigilar però ser feliços al mateix temps, gaudint de Lloret i dels moments i espais d’oci que ofereix a ciutadans i turistes.
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